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~subject:"Communication media"
~subject:"Massenmedien"
~type_genre:"Aufsatz im Buch"
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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The Routledge companion to advertising and promotional culture
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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Cross-media promotion and media synergy : practices, problems, and policy responses
Hardy, Jonathan
- In:
The Routledge companion to advertising and promotional …
,
(pp. 83-98)
.
2013
Persistent link: https://www.econbiz.de/10010197577
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