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~subject:"Communication media"
~subject:"Werbeplanung"
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Search: subject_exact:"Mediaplanung"
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Communication media
Werbeplanung
Werbeträger
356
Advertising media
351
Werbung
119
Werbewirkung
108
Advertising effects
104
Advertising
98
Advertising planning
88
Mediaplanung
86
Deutschland
74
Germany
61
Online-Marketing
47
Internet marketing
46
Consumer behaviour
42
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42
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42
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39
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39
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39
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39
Marketing
35
Theorie
34
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34
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32
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32
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31
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31
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28
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28
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23
Target group
21
Internet
19
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18
Celebrity-Werbung
18
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18
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15
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15
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14
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14
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63
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3
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62
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56
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1
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Pepels, Werner
4
Steffenhagen, Hartwig
4
Unger, Fritz
3
Baetzgen, Andreas
2
Blakeman, Robyn
2
Broadbent, Simon
2
Bruhn, Manfred
2
Calder, Bobby J.
2
Dahlén, Micael
2
Danaher, Peter J.
2
Franz, Gerhard
2
Jones, John Philip
2
Koslow, Scott
2
Malthouse, Edward C.
2
Marx, Anne
2
Schultz, Don E.
2
Sjurts, Insa
2
Stammermann, Ludger
2
Streich, Michael
2
Thomas, Wolfgang
2
Abedi, Vahideh Sadat
1
Aggarwal, Sugandha
1
Agrawal, Meenu
1
Aleksandrovs, Leonids
1
Allen, David G.
1
Bachmüller, Tobias
1
Bakhtawar, Barira
1
Baron, Roger B.
1
Barrio-García, Salvador del
1
Barton, Roger
1
Beckmann, Klaus J.
1
Beetz, Christoph
1
Berg, Scott
1
Block, Martin P.
1
Boothof, Walter E.
1
Botthof, Walter E.
1
Brennen, Ed
1
Broberg, Oskar
1
Brown, Lyndon O.
1
Burton, Scot
1
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Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
2
Communication, Advertising and Marketing Education Foundation
1
Duncker & Humblot
1
Esomar
1
J. L. Kellogg Graduate School of Management
1
Seminar on Media Research
1
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Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Kellogg on advertising & media : the Kellogg School of Management
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
SpringerLink / Bücher
2
A master class in brand planning : the timeless works of Stephen King
1
AGMA-Forschungsberichte
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Communication series
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Erfurter Hefte zum angewandten Marketing
1
Faculty & research / Insead : working paper series
1
Fashion marketing
1
Grid series in advertising and journalism
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
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ECONIS (ZBW)
118
USB Cologne (EcoSocSci)
1
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11
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
12
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
13
Election marketing to young voters : which media is most important?
Ormrod, Robert P.
;
Savigny, Heather
-
2012
Persistent link: https://www.econbiz.de/10009408449
Saved in:
14
Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10014012791
Saved in:
15
Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der …
-
Berlin : IVW
;
-2003: Bonn : IVW
-
1992/93(1993)-2015/2016
Persistent link: https://www.econbiz.de/10000504721
Saved in:
16
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
17
Rural marketing, media planning and consumer protection
Agrawal, Meenu
-
2016
Persistent link: https://www.econbiz.de/10011617223
Saved in:
18
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
19
Svensk reklam : annonser, varumärken och marknadskommunikation 1975-2012
Broberg, Oskar
;
Gianneschi, Marcus
;
Jonsson, Sverker
-
2016
-
Första upplagan, första tryckningen
Persistent link: https://www.econbiz.de/10011927077
Saved in:
20
Prozessmanagement im Marketing
Beetz, Christoph
;
Rauschenbach, Sophie
-
2016
Persistent link: https://www.econbiz.de/10013424814
Saved in:
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