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~subject:"Competitive strategy"
~subject:"Marketingtheorie"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Internationales Marketing"
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Competitive strategy
Marketingtheorie
Internationales Marketing
70
International marketing
68
Deutschland
15
Germany
14
International business research
9
Internationale Betriebswirtschaftslehre
9
Multinationales Unternehmen
9
Eastern Europe
8
India
8
Indien
8
Osteuropa
8
Transnational corporation
8
Welt
8
World
8
Globalisierung
6
Globalization
6
International business cooperation
6
Internationale Unternehmenskooperation
6
Marketing
6
Wettbewerbsstrategie
6
International market entry
5
Internationaler Markteintritt
5
Management
5
Marketing management
5
Marketing theory
5
Marketingmanagement
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17.12.1989
4
Auslandsinvestition
4
DDR
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Foreign investment
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German Democratic Republic
4
Japan
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Selling
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Theorie
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Theory
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Brand management
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11
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Conference proceedings
Article in journal
48
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48
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38
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38
Hochschulschrift
28
Collection of articles of several authors
25
Sammelwerk
25
Thesis
25
Bibliografie enthalten
18
Bibliography included
18
Graue Literatur
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Non-commercial literature
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Lehrbuch
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1
Biografie
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English
8
German
4
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Meffert, Heribert
2
Springer, Reiner
2
Backhaus, Klaus
1
Becker, J.
1
Chadraba, Petr
1
Grewal, Dhruv
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hildebrandt, Lutz
1
LeClair, Debbie Thorne
1
Moore, Marian C.
1
Pascha, Werner
1
Pechmann, Connie
1
Rajagopal
1
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American Marketing Association
4
Conference on Marketing Strategies for Central & Eastern Europe <8, 2000, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <15, 2007, Wien>
1
DePaul University / College of Commerce
1
European Marketing Academy
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Kellstadt Center for Marketing Analysis and Planning
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Universität Duisburg <1980-2002> / Institut für Ostasienwissenschaften
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Proceedings series / American Marketing Association
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Business economics in a rapidly-changing world
1
Duisburger Arbeitspapiere Ostasienwissenschaften
1
Global economic studies
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ECONIS (ZBW)
11
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Dexterity in global business : a cross-dimensional analysis
Rajagopal
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010251766
Saved in:
2
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611990
Saved in:
3
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
4
Proceedings of the 8th Annual Conference on Marketing Strategies for Central & Eastern Europe : December 13 - 15, 2000, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing Strategies for Central & …
-
2000
Persistent link: https://www.econbiz.de/10001657246
Saved in:
5
Wo steht Europa? : Bestandsaufnahme und Perspektiven ; Dokumentation des 35. Münsteraner Führungsgesprächs vom 24./25. September 1998
Meffert, Heribert
(
contributor
);
Backhaus, Klaus
(
contributor
)
-
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
-
1999
Persistent link: https://www.econbiz.de/10001364420
Saved in:
6
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
7
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
8
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
9
Klein- und Mittelunternehmen in Japan : Dokumentation eines Workshops
Pascha, Werner
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000923546
Saved in:
10
Unternehmensführung und Marketing in Osteuropa : Dokumentation des Workshops vom 18. November 1993
Meffert, Heribert
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10013330153
Saved in:
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