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~subject:"Computerspiel"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Search: subject_exact:"Personal computer game"
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Computerspiel
Deutschland
Video game
773
Consumer behaviour
236
Konsumentenverhalten
236
Game theory
175
Spieltheorie
175
Social Web
129
Social web
129
Internet marketing
118
Online-Marketing
118
Advertising effects
108
Werbewirkung
108
Advertising
75
Werbung
75
Virtual reality
67
Virtuelle Realität
67
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65
Brand management
59
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59
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59
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59
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54
Markenimage
54
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44
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40
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40
Network economics
40
Netzwerkökonomik
40
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38
Video games
38
Gamification
37
Online retailing
37
Online-Handel
37
Innovation management
35
Innovationsmanagement
35
Product Placement
35
Product placement
35
Beziehungsmarketing
34
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34
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32
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56
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769
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4
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773
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246
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246
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113
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113
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94
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94
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54
Thesis
31
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26
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26
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22
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745
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27
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Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Ward, Michael R.
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
5
Hernandez, Monica D.
5
Ohkita, Kenichi
5
Reijmersdal, Eva A. van
5
Storz, Cornelia
5
Terlutter, Ralf
5
Buijzen, Moniek
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Seo, Yuri
4
Teng, Ching-I
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Yoo, Byungjoon
4
Allal-Chérif, Oihab
3
An, Soontae
3
Boschma, Ron
3
Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
3
Burger-Helmchen, Thierry
3
Cauberghe, Verolien
3
Chen, Huan
3
Choi, Jeonghye
3
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Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
European Sport management quarterly : ESMQ
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
4
International journal on media management : JMM
4
Journal of cultural economics
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ECONIS (ZBW)
773
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51
Esports, video gaming and their fuzziness : a conceptualization and categorization
Zoeten, Max Hendrik de
;
Könecke, Thomas
- In:
Sport, Business and Management : an international …
14
(
2023
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10014451224
Saved in:
52
A framework for gamification in the metaverse era : how designers envision gameful experience
Thomas, Nibu John
;
Baral, Rupashree
;
Crocco, Oliver S.
; …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014473024
Saved in:
53
Provision of helpful review videos : effects of video characteristics on perceived helpfulness
Park, Kyungmin
;
Lee, Stephanie
;
Doosti, Shahryar
;
Tan, Yong
- In:
Production and operations management : the flagship …
32
(
2023
)
7
,
pp. 2031-2048
Persistent link: https://www.econbiz.de/10014328552
Saved in:
54
Learning by ruling : use of videogames to simulate public economics management
Sierra, Javier
;
Rodríguez-Conde, María José
- In:
The international journal of management education
21
(
2023
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014331258
Saved in:
55
Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-congruity
Saxena, Garima
;
Jain, Sheetal
;
Mishra, Sita
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
Saved in:
56
The impacts of blockchain adoption on pricing and efforts decisions in online game supply chains with information asymmetry
Tian, Longmei
;
Hu, Benyong
- In:
International journal of production economics
266
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014440058
Saved in:
57
Explaining the success of a young gaming start-up : a case study of Warhorse Studios
Novák, Michal
;
Svac̆ina, Pavel
- In:
International journal of entrepreneurial venturing : IJEV
15
(
2023
)
4
,
pp. 346-380
Persistent link: https://www.econbiz.de/10014441294
Saved in:
58
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
59
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
60
Sales volume and online reviews in a sequential game
Zhou, Jianheng
;
Xu, Rongfei
;
Jiang, Changmin
- In:
Journal of the Operational Research Society
74
(
2023
)
10
,
pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
Saved in:
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