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~subject:"Computerspiel"
~subject:"Relationship marketing"
~subject:"Tourism"
~type_genre:"Aufsatz im Buch"
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Computerspiel
Relationship marketing
Tourism
Virtual reality
544
Virtuelle Realität
542
Social Web
94
Social web
94
Theorie
76
Theory
76
Business network
66
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66
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60
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60
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58
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48
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48
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40
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40
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37
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37
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33
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33
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22
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21
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21
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21
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21
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19
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19
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18
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18
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18
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17
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17
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15
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14
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9
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2
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1
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1
Balderjahn, Ingo
1
Balqiah, Tengku Ezni
1
Barrett, K. A.
1
Bauer, Hans H.
1
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1
Bouncken, Ricarda B.
1
Bourlakis, Michael
1
Bressan, Paulo Alexandre
1
Bullen, Christine V.
1
Castronova, Edward
1
Clark, Lillian
1
D'Andrea, Alessia
1
Daisy, Anjali
1
Dalmoro, Marlon
1
Dieck, M. Claudia tom
1
Engizek, Nil
1
Ernst, Holger
1
Ferri, Fernando
1
Fleck, João Pedro dos Santos
1
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1
Freyer, Walter
1
García-Alonso, Alex
1
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1
Grifoni, Patrizia
1
Haller, Matthias
1
Johnson, W. Lewis
1
Jung, Timothy
1
Kim, Dan J.
1
King, Rita J.
1
Kinzer, Charles K.
1
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1
Kolstö, Ellen
1
Köhler, Richard
1
Laksana, Aldi Putra
1
LeFave, Richard
1
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1
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
3
Production and manufacturing system management : coordination approaches and multi-site planning
2
The behavioral enterprise
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Augmented reality and virtual reality : the power of AR and VR for business
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Commercial transactions in the virtual world : issues and opportunities
1
Computer games as educational and management tools : uses and approaches
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
E-collaboration ; Vol. 1
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Emerging issues in economics of development, business and finance
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Exploring the rise of fandom in contemporary consumer culture
1
Global sourcing of services : strategies, issues and challenges
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Handbook on the economics of the media
1
Insights, innovation, and analytics for optimal customer engagement
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
Interkulturelle Kooperation : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 6. und 7. Oktober 2005 in Greifswald
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Managerial challenges and social impacts of virtual and augmented reality
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
1
Politics vs. economics : consequences and economic challenges for the East-West partnership
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Service science, management and engineering : education for the 21st Century
1
Synthetic worlds : emerging technologies in education and economics
1
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
1
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
The Routledge companion to digital consumption
1
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen
1
Tourismus - Herausforderung - Zukunft
1
Transforming gaming and computer simulation technologies across industries
1
Virtual environments for corporate education : employee learning and solutions
1
Virtual workers and the global labour market
1
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ECONIS (ZBW)
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1
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
2
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
3
Augmented reality and its relationship with customer experience in retailing
Engizek, Nil
- In:
Insights, innovation, and analytics for optimal …
,
(pp. 1-24)
.
2021
Persistent link: https://www.econbiz.de/10012505624
Saved in:
4
Co-creation in the video game industry through membership in virtual communities
Laksana, Aldi Putra
;
Balqiah, Tengku Ezni
;
Astuti, …
- In:
Emerging issues in economics of development, business …
,
(pp. 193-209)
.
2020
Persistent link: https://www.econbiz.de/10012419470
Saved in:
5
Relationship marketing through
virtual
reality
and augmented reality
Daisy, Anjali
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 1-12)
.
2020
Persistent link: https://www.econbiz.de/10012180424
Saved in:
6
Augmented reality and franchising : the evolution of media mix through Invizimals
Pérez-Gómez, Miguel Ángel
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 90-102)
.
2020
Persistent link: https://www.econbiz.de/10012234762
Saved in:
7
Tourism marketers perspectives on enriching visitors city experience with augmented reality : an exploratory sudy
Moorhouse, Natasha
;
Jung, Timothy
;
Dieck, M. Claudia tom
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 129-144)
.
2019
Persistent link: https://www.econbiz.de/10011998770
Saved in:
8
Living in a
virtual
reality
: anime and manga fandom
Zeng, Chengyan
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 244-253)
.
2018
Persistent link: https://www.econbiz.de/10011764857
Saved in:
9
Organisatorische Herausforderungen für die marktorientierte Unternehmensführung unter veränderten Rahmenbedingungen
Köhler, Richard
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 319-333)
.
2018
Persistent link: https://www.econbiz.de/10011741018
Saved in:
10
The relationship between avatar-based customization, player identification, and motivation
Turkay, Selen
;
Kinzer, Charles K.
- In:
Transforming gaming and computer simulation …
,
(pp. 48-79)
.
2017
Persistent link: https://www.econbiz.de/10011634695
Saved in:
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