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~subject:"Consumer behaviour"
~subject:"Event marketing"
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Social enterprise and special events : market-based approaches to mission-driven gatherings
9
Markenkommunikation und Beziehungsmarketing
8
Tourism management : research, policies, practice
8
International journal of event and festival management
6
SpringerLink / Bücher
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5
International journal of contemporary hospitality management
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Event tourism in Asian countries : challenges and prospects
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of travel and tourism marketing
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Research in the sociology of organizations
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Tourism economics : the business and finance of tourism and recreation
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Events und Sport : Stand und Perspektiven der Eventforschung
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
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Tourism review : the official journal of the AIEST
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ERIM report series research in management
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Essentials
1
European Sport management quarterly : ESMQ
1
European research studies
1
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Events und Wege aus der Krise : "The New Normal" aus Sicht von Wissenschaft und Praxis
1
Heilbronner Reihe Tourismuswirtschaft
1
Information economics and policy : IEP
1
International Journal of Contemporary Hospitality Management
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ECONIS (ZBW)
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
3
The rise and potential fall of some tourism, hospitality and events journals
McKercher, Bob
- In:
Annals of tourism research empirical insights
3
(
2022
)
2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014286711
Saved in:
4
Events and festivals in times of uncertainty
Kloskowski, Dariusz
;
Kwiatkowski, Grzegorz
- In:
European research studies
24
(
2021
)
2B
,
pp. 469-487
Persistent link: https://www.econbiz.de/10012664232
Saved in:
5
Investigating the recovery of community events in Scotland, post-COVID-19
Davies, Nick
;
Robbins, Lindsay
;
Baxter, Daniel
;
Viol, Maren
- In:
International journal of event and festival management
14
(
2023
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10014430373
Saved in:
6
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
7
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
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8
The InterACT Disability Arts Festival : creating revolutionary futures?
Walters, Trudie
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014319941
Saved in:
9
Protest events as institutions : stakeholder perceptions of the changing role of Serbia's EXIT festival
Đurić, Luna
;
Kennell, James
;
Vujičić, Miroslav
; …
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10014319945
Saved in:
10
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
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