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~subject:"Consumer behaviour"
~subject:"Event-Marketing"
~subject:"Großveranstaltung"
~type_genre:"Book section"
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A modern guide to sports economics
2
Behavioural sports economics : a research companion
2
Events und Sport : Stand und Perspektiven der Eventforschung
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Strategies in sports marketing : technologies and emerging trends
2
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
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Brand management ; Vol. 4
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Enhancing knowledge development in marketing ; Vol. 21
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
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Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
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Globalisierung des wirtschaftlichen Wettbewerbs im Sport
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Handbook on the geopolitics of business
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing analysis in sport business : global perspectives
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New frontiers in hospitality and tourism management in Africa
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Operations research and systems : XVIII Latin-Iberian-American conference on operations research, Claio 2016
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Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
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Recent advances in stochastic operations research : [International Workshop on Recent Advances in Stochastic Operations Research ...]
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Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
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Sport management in the Middle East : a case study analysis
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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Sustainable human resource management in tourism : African perspectives
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Motivational factors that influence the intention to watch a spectator sports product : the case of the National Women's Soccer League
Mereu, Sebastiano
- In:
The role of brands in an era of over-information
,
(pp. 98-122)
.
2023
Persistent link: https://www.econbiz.de/10014365833
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A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
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3
The impact of COVID-19 on the mega sport events : the case of the postponement of Olympic Games "Tokyo 2020"
Nicoliello, Mario
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2022
Persistent link: https://www.econbiz.de/10012888341
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4
Reference-dependent preferences, outcome uncertainty, and sports fan behavior : a review of the literature
Collins, Clay
;
Humphreys, Brad R.
- In:
Behavioural sports economics : a research companion
,
(pp. 243-263)
.
2022
Persistent link: https://www.econbiz.de/10013468478
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Moving toward behavioral stadium attendance demand research : first lessons learned from exploring football spectator no-show behavior in Europe
Schreyer, Dominik
- In:
Behavioural sports economics : a research companion
,
(pp. 264-285)
.
2022
Persistent link: https://www.econbiz.de/10013468479
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COVID-19 and economic impacts of major sport events
Petrović, Lidija T.
;
Ghasemzadeh, Miaad
;
Hautbois, …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 242-257)
.
2022
Persistent link: https://www.econbiz.de/10014311336
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A holistic approach to event portfolios towards achieving strategic leveraging objectives : the case of Cape Town in South Africa
Hemmonsbey, Janice
;
Tichaawa, Tembi Maloney
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 73-87)
.
2021
Persistent link: https://www.econbiz.de/10012612832
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8
Mega-events and tourism : the case of the 2014 World Cup in Brazil and the 2016 Rio Summer Olympic Games
Baade, Robert A.
;
Baumann, Robert
;
Matheson, Victor A.
- In:
A modern guide to sports economics
,
(pp. 174-188)
.
2021
Persistent link: https://www.econbiz.de/10013168523
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9
The 2015 Women's World Cup and Canadian tourism
Stephenson, E. Frank
- In:
A modern guide to sports economics
,
(pp. 189-201)
.
2021
Persistent link: https://www.econbiz.de/10013168820
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Hosting mega events in Africa : fostering sustainable employment initiatives within the host community
Musikavanhu, Rutendo R.
- In:
Sustainable human resource management in tourism : …
,
(pp. 103-119)
.
2020
Persistent link: https://www.econbiz.de/10012222406
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