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~subject:"Consumer behaviour"
~subject:"Internal communication"
~subject:"Organizational change"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Narrative method"
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Narrative Methode
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The Routledge companion to organizational change
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Gower handbook of internal communication
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Handbuch angewandte Psychologie für Führungskräfte ; Bd. 1
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Management and inter/intra organizational relationships in the textile and apparel industry
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Tourism sensemaking : strategies to give meaning to experience
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Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
Using local culture in brand positioning and communication
Makkar, Marian
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 171-201)
.
2021
Persistent link: https://www.econbiz.de/10012651450
Saved in:
3
Visual stories of COVID-19 social-physical distancing from tagged social imagery
Hai-Jew, Shalin
- In:
Handbook of research on using global collective …
,
(pp. 245-284)
.
2021
Persistent link: https://www.econbiz.de/10012619346
Saved in:
4
Storytelling for human sensitivity, compassion and connection in corporate sustainability
Creed, Andrew
;
Ross, Jane
;
Ross, Jack
- In:
The Palgrave handbook of corporate sustainability in …
,
(pp. 693-713)
.
2021
Persistent link: https://www.econbiz.de/10012310709
Saved in:
5
Audiovisual storytelling approaches in the marketing of luxury clothing brands
Jiménez Sánchez, Álvaro
;
Frontera Sánchez, María Rosa
- In:
Management and inter/intra organizational relationships …
,
(pp. 263-283)
.
2020
Persistent link: https://www.econbiz.de/10012178014
Saved in:
6
Strategic communication and emergence : a dual narrative framework
Winkler, Peter
;
Etter, Michael
- In:
Future directions of strategic communication
,
(pp. 54-70)
.
2020
Persistent link: https://www.econbiz.de/10012111999
Saved in:
7
The recall and use of narratives as declarative and procedural consumer knowledge
Wyer, Robert S.
;
Tao, Tao
- In:
The Routledge companion to consumer behavior
,
(pp. 99-117)
.
2020
Persistent link: https://www.econbiz.de/10012316128
Saved in:
8
Increasing managers' self-awareness through storytelling and mask-making
Mirvis, Philip H.
- In:
Preparing for high impact organizational change : …
,
(pp. 57-67)
.
2019
Persistent link: https://www.econbiz.de/10012101637
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9
Standing Conference for Management and Organization Inquiry : 1991-2016 embodiment enlivens 25 years of a critical storytelling conference
Rosile, Grace Ann
;
Dennehy, Robert F.
- In:
The Emerald handbook of management and organization inquiry
,
(pp. 11-18)
.
2019
Persistent link: https://www.econbiz.de/10012027377
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10
Fighting hate through entrepreneurial storytelling by using Whitehead's process theory
Saylors, Rohny
- In:
The Emerald handbook of management and organization inquiry
,
(pp. 131-152)
.
2019
Persistent link: https://www.econbiz.de/10012027412
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