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Search: subject_exact:"Narrative method"
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Consumer behaviour
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Narrative method
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ECONIS (ZBW)
358
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31
The impact of storytelling on innovation success
Taylor, Kathryn Trauth
;
Taylor, Stephen
;
Greulich, Kate
; …
- In:
Research-technology management
66
(
2023
)
4
,
pp. 17-27
Persistent link: https://www.econbiz.de/10014321304
Saved in:
32
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
33
Inspiring guests' imagination of "home away from home" to choose Airbnb through brand storytelling
Zheng, Chunhui
;
Zhang, Jia
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2136-2156
Persistent link: https://www.econbiz.de/10014280944
Saved in:
34
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
Saved in:
35
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
36
Increasing small nonprofits' influence through strategic storytelling
Keel, Astrid L.
;
Tran, An T. K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014304274
Saved in:
37
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
38
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
39
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
Saved in:
40
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
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