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Search: subject_exact:"Narrative method"
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Consumer behaviour
Internal communication
Narrative method
1,127
Narrative Methode
1,124
Organisatorischer Wandel
124
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124
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122
storytelling
107
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Hamby, Anne
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3
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2
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Journal of business research : JBR
12
The journal of brand management : an international journal
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business communication : JBC
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Management communication quarterly : an international journal
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Tourism management : research, policies, practice
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Approaches to managing organizational diversity and innovation
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Argumenta oeconomica
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ECONIS (ZBW)
185
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21
Narrative transportation and trust in luxury hotels SNS marketing : the moderating role of social interaction
Chalke, Anuja
;
Boon Liat Cheng
;
Dent, Michael M.
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10014320374
Saved in:
22
Short video marketing and travel intentions : the interplay between visual perspective, visual content, and narration appeal
Gan, Jianhong
;
Shi, Si
;
Filieri, Raffaele
;
Leung, …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014320905
Saved in:
23
The impact of storytelling on innovation success
Taylor, Kathryn Trauth
;
Taylor, Stephen
;
Greulich, Kate
; …
- In:
Research-technology management
66
(
2023
)
4
,
pp. 17-27
Persistent link: https://www.econbiz.de/10014321304
Saved in:
24
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
25
Inspiring guests' imagination of "home away from home" to choose Airbnb through brand storytelling
Zheng, Chunhui
;
Zhang, Jia
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2136-2156
Persistent link: https://www.econbiz.de/10014280944
Saved in:
26
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
Saved in:
27
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
28
Increasing small nonprofits' influence through strategic storytelling
Keel, Astrid L.
;
Tran, An T. K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014304274
Saved in:
29
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
30
The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
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