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~subject:"Consumer behaviour"
~subject:"Kundenwert"
~subject:"Markenführung"
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Search: subject_exact:"B2B relationship"
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Consumer behaviour
Kundenwert
Markenführung
B-to-B-Marketing
3,424
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3,424
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1,430
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734
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Keränen, Joona
9
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8
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7
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7
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6
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6
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Industrial marketing management : the international journal for industrial and high-tech firms
126
The journal of business & industrial marketing
45
Journal of business research : JBR
23
Journal of business-to-business marketing
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
12
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing
7
Innovatives Markenmanagement
6
Marketing intelligence & planning
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European journal of marketing : EJM
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of strategic marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
Journal of personal selling & sales management
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Research
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Creating and managing superior customer value
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Gabler Edition Wissenschaft
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Journal of customer behaviour
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Management decision : MD
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Springer eBook Collection
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The service industries journal
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Beiträge zum Controlling
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Corporate reputation review : an international journal
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Handbook of business-to-business marketing
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
International journal of business and emerging markets : IJBEM
2
Journal of business market management : JBM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
535
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101
Customer experience in the B2B area : the impact of age-related impressions
Lecoeuvre, Laurence
;
Turner, J. Rodney
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012430624
Saved in:
102
Horses for courses : B2B salesperson performance : the role of their characteristics and promotion efforts
Akbari, Mohsen
;
Moradipour, Saeed
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 297-318
Persistent link: https://www.econbiz.de/10012595002
Saved in:
103
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
104
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
105
Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
Saved in:
106
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
107
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
108
The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared
;
Bush, Alan J.
;
Moncrief, William C.
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
Saved in:
109
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
110
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
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