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~subject:"Consumer behaviour"
~subject:"Ladeneinrichtung"
~subject:"USA"
~type_genre:"Case study"
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Category Management Praxisbeispiel Knorr : Optimierung der Kategorie "Savoury"
Voßhenrich, Oliver
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 305-324)
.
2016
Persistent link: https://www.econbiz.de/10011556331
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2
Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011536086
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3
Conducting field research in retail stores : a meandering path to a successful research project
Minahan, Stella Marie
;
Huddleston, Patricia
;
Behe, Bridget
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10009743690
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4
The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania
;
Maclaran, Pauline
;
Bonnin, Gaël
; …
- In:
Marketing management : a cultural perspective
,
(pp. 408-426)
.
2012
Persistent link: https://www.econbiz.de/10009508078
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