//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Beverland, Michael"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Marketing management
Konsumentenverhalten
17
Brand management
16
Markenführung
16
Neuseeland
11
New Zealand
11
Brand
8
Markenartikel
8
Markenimage
8
B-to-B-Marketing
7
Business-to-business marketing
7
Marketingmanagement
7
Brand image
6
Australia
5
Australien
5
Credibility
5
Einzelhandel
5
Glaubwürdigkeit
5
Retail trade
5
Animals
4
Event marketing
4
Event-Marketing
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Lieferantenmanagement
4
Supplier relationship management
4
Tiere
4
Authenticity
3
Markenpolitik
3
Marketing
3
New product development
3
Produktentwicklung
3
Viral marketing
3
Virales Marketing
3
Wein
3
Weinbau
3
Wine
3
Wine industry
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
20
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
2
Book section
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Interview
1
Sammelwerk
1
more ...
less ...
Language
All
English
22
Author
All
Beverland, Michael B.
18
Farrelly, Francis
5
Beverland, Michael
4
Lindgreen, Adam
4
Sands, Sean
4
Oppewal, Harmen
3
Dobele, Angela
2
Lim, Elison Ai Ching
2
Napoli, Julie
2
Ahuvia, Aaron
1
Bove, Liliana L.
1
Cankurtaran, Pinar
1
Chung, Emily
1
Dickinson, Sonia J.
1
Dickinson-Delaporte, Sonia
1
Eckhardt, Giana M.
1
Farrelly, Francis J.
1
Healy, Michael J.
1
Healy, Michael John
1
Kates, Steven M.
1
Loussaïef, Leila
1
Quester, Pascale G.
1
Shankar, Avi
1
Thomas, Samantha L.
1
Vanhamme, Joe͏̈lle
1
Westberg, Kate
1
Wijk, Robert van
1
Yap, Jo En
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Market orientation : transforming food and agribusiness around the customer
2
Business horizons
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Psychology & marketing
1
Research in consumer behavior
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A critical framework for examining sustainability claims of the sharing economy : exploring the tensions within platform brand discourses
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Loussaïef, Leila
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013257861
Saved in:
2
Brand management : co-creating meaningful brands
Beverland, Michael B.
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012583694
Saved in:
3
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
4
The unintended normalization of gambling : family identity influences on the adoption of harmful consumption practices
Westberg, Kate
;
Beverland, Michael B.
;
Thomas, Samantha L.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 426-443
Persistent link: https://www.econbiz.de/10011791105
Saved in:
5
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
6
How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
7
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
8
Measuring consumer-based brand authenticity
Napoli, Julie
;
Dickinson, Sonia J.
;
Beverland, Michael B.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
Saved in:
9
Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John
;
Beverland, Michael B.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
Saved in:
10
"Doing privacy" : consumers search for sovereignty through privacy management practices
Yap, Jo En
;
Beverland, Michael B.
;
Bove, Liliana L.
-
2012
Persistent link: https://www.econbiz.de/10009768163
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->