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~subject:"Consumer behaviour"
~subject:"Online retailing"
~subject:"experimental economics"
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Consumer behaviour
Online retailing
experimental economics
Konsumentenverhalten
101
Eye-tracking
98
eye-tracking
91
Experiment
49
Perception
35
Wahrnehmung
35
Advertising effects
34
Werbewirkung
34
Advertising
23
Online-Marketing
22
Internet marketing
21
Werbung
21
Visual attention
19
Decision
17
Entscheidung
17
Brand management
15
Markenführung
15
Attention
14
Game theory
13
Kognition
13
Spieltheorie
13
Social Web
12
Social web
12
Cognition
11
Eyetracking
11
visual attention
11
Neuromarketing
10
Viral marketing
10
Virales Marketing
10
Brand
9
Markenartikel
9
Online-Handel
9
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
eyetracking
8
Brand image
7
Eye-Tracking
7
Markenimage
7
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Online availability
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Undetermined
75
Free
19
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Article
97
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
96
Aufsatz in Zeitschrift
96
Working Paper
4
Arbeitspapier
3
Conference paper
3
Graue Literatur
3
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3
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3
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English
102
Undetermined
3
Author
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Bigné Alcañiz, J. Enrique
6
Behe, Bridget K.
4
Devetag, Giovanna
4
Polonio, Luca
4
Ruiz Mafe, Carla
4
Bae, Mikyeung
3
Huddleston, Patricia T.
3
Oppewal, Harmen
3
Palma, Marco A.
3
Alós-Ferrer, Carlos
2
Badenes-Rocha, Alberto
2
Balcombe, Kelvin G.
2
Bellman, Steven
2
Bogomolova, Svetlana
2
Chen, Sixing
2
Di Guida, Sibilla
2
Fraser, Iain M.
2
Funaki, Yukihiko
2
Guida, Sibilla Di
2
Jardim, William Carvalho
2
Krucien, Nicolas
2
Ladeira, Wagner Junior
2
Li, Shu
2
McSorley, Eugene
2
Minahan, Stella
2
Nayga, Rodolfo M.
2
Ritschel, Alexander
2
Ryan, Mandy
2
Santini, Fernando de Oliveira
2
Simonetti, Aline
2
Smith, Viktor
2
Yang, Shuai
2
Agrawal, Suchi
1
Ahlbom, Carl-Philip
1
Ahn, Jae-Hyeon
1
Ailawadi, Kusum L.
1
Al-Shuaili, Ahmed Hamed
1
Alcañiz, Mariano
1
Aliyev, Farhad
1
Alniacik, Umit
1
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Dipartimento di Economia e Management, Università degli Studi di Trento
1
European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management
1
Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna
1
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
4
Electronic commerce research
3
Journal of economic behavior & organization : JEBO
3
Psychology & marketing
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research
2
Journal of behavioral decision making
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
CEEL Working Papers
1
Discussion paper / Tinbergen Institute
1
Electronic commerce research and applications
1
Eurasian business review
1
European research on management and business economics
1
Experimental economics : a journal of the Economic Science Association
1
Health economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology & tourism
1
Information technology and management
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of information technology and management : IJITM
1
International journal of management and economics
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of applied econometrics
1
Journal of business economics and management
1
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ECONIS (ZBW)
101
RePEc
3
EconStor
1
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11
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11
Utilising
eye-tracking
data in retailing field research : a practical guide
Nordfält, Jens
;
Ahlbom, Carl-Philip
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 148-160
Persistent link: https://www.econbiz.de/10014527112
Saved in:
12
Intel inside : the linguistic properties of effective slogans
Hodges, Brady T.
;
Estes, Zachary
;
Warren, Caleb
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
5
,
pp. 865-886
Persistent link: https://www.econbiz.de/10014526236
Saved in:
13
Examination of consumer purchase decisions via neuromarketing methods : a social psychology approach
Tomri̇s Küçün, Nihan
;
Gönenç Güler, Emel
- In:
Prizren social science journal
5
(
2021
)
2
,
pp. 14-29
Persistent link: https://www.econbiz.de/10012663723
Saved in:
14
How advertising avoidance affects visual attention and memory of advertisements
Onișor, Lucian-Florin
;
Ioniță, Daniela
- In:
Journal of business economics and management
22
(
2021
)
3
,
pp. 656-674
brand advertisements and corporate brand advertisements. An
eye-tracking
experiment with 121 respondents show that when …
Persistent link: https://www.econbiz.de/10012506274
Saved in:
15
Top-down or bottom-up? : disentangling channels of attention in risky choice
Engelmann, Jan
;
Hirmas, Alejandro
;
Weele, Joël J. van der
-
2021
-specific and decisionspecific variation in attention and verify our framework in an
eye-tracking
experiment on risky choice. We …
Persistent link: https://www.econbiz.de/10012510861
Saved in:
16
Attention and salience in preference reversals
Alós-Ferrer, Carlos
;
Ritschel, Alexander
-
2021
attention. We conducted two preregistered experiments, an online choice study (N = 256) and an
eye-tracking
study (N = 64), in …
Persistent link: https://www.econbiz.de/10012520210
Saved in:
17
The background music-content congruence of TV advertisements : a neurophysiological study
Ausin-Azofra, Jose Manuel
;
Bigné Alcañiz, J. Enrique
; …
- In:
European research on management and business economics
27
(
2021
)
2
,
pp. 1-14
congruent, and incongruent, with the advertisement content. We analyze the electroencephalography signals and
eye-tracking
…
Persistent link: https://www.econbiz.de/10012596271
Saved in:
18
What are you looking at? : visual attention during the co-created cellar door experience: customer and staff perspectives from Australian experiences
D'Ament, Genevieve
;
Saliba, Anthony John
;
Nayeem, Tahmid
- In:
International journal of wine business research
35
(
2023
)
2
,
pp. 232-255
Persistent link: https://www.econbiz.de/10014335847
Saved in:
19
Advertising to reduce meat consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin
;
Pillay, Pragasen
;
Drummond, Mark Hamilton
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
Saved in:
20
The processing of native advertising compared to banner advertising : an
eye-tracking
experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
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