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~subject:"Consumer behaviour"
~subject:"Personalplanung"
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Consumer behaviour
Personalplanung
Human Resource Management
4
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3
Customer experience
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Customer journey
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Becker, Larissa
4
Becker, Larissa Carine Braz
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Santos, Cristiane Pizzutti dos
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Panina, Ekaterina
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Excellence in Change : Wege zur strategischen Erneuerung
2
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Customer journey partitioning : a customer-centric conceptualization beyond stages and touchpoints
Reitsamer, Bernd
;
Becker, Larissa
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556546
Saved in:
2
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
3
C2C value creation : social anxiety and retail environment
Becker, Larissa Carine Braz
;
Santos, Cristiane Pizzutti dos
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 398-415
Persistent link: https://www.econbiz.de/10011813293
Saved in:
4
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
5
Human Resource Management im Wandel
Becker, Larissa
- In:
Excellence in Change : Wege zur strategischen Erneuerung
,
(pp. 203-235)
.
2014
Persistent link: https://www.econbiz.de/10010423986
Saved in:
6
Human Resource Management im Wandel
Becker, Larissa
- In:
Excellence in Change : Wege zur strategischen Erneuerung
,
(pp. 275-305)
.
2009
Persistent link: https://www.econbiz.de/10003834084
Saved in:
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