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~subject:"Consumer behaviour"
~subject:"Social Web"
~type_genre:"Fallstudie"
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Digital and social media marketing : a results-driven approach
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Content marketing
Iredale, Sophie
;
Heinze, Aleksej
;
Williams, Martin J.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 214-237)
.
2017
Persistent link: https://www.econbiz.de/10011582710
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Competing against online sharing
Casadesus-Masanell, Ramon
;
Hervas-Drane, Andres
- In:
Management decision : MD
48
(
2010
)
8
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10008664705
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