Content marketing
Year of publication: |
2017
|
---|---|
Authors: | Iredale, Sophie ; Heinze, Aleksej ; Williams, Martin J. |
Published in: |
Digital and social media marketing : a results-driven approach. - London : Routledge, ISBN 978-1-138-91791-0. - 2017, p. 214-237
|
Subject: | Content Management | Content management | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Performance-Messung | Performance measurement |
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