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~subject:"Consumer behaviour"
~subject:"Soziales Netzwerk"
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Search: "Müller, E."
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Consumer behaviour
Soziales Netzwerk
Theorie
18
Theory
18
Innovation diffusion
14
Innovationsdiffusion
14
Innovation
10
Business network
9
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9
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Muller, Eitan
9
Peres, Renana
4
Libai, Barak
2
Amir, On
1
Appel, Gil
1
Dzyabura, Daria
1
Jagabathula, Srikanth
1
Mahajan, Vijay
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Moldovan, Sarit
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Morvinski, Coby
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Richter, Yossi
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Stremersch, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
MSI reports : working paper series
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research : JMR
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
9
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1
Adoption patterns over time : a replication
Appel, Gil
;
Muller, Eitan
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
Saved in:
2
The effect of social networks structure on innovation performance : a review and directions for research
Muller, Eitan
;
Peres, Renana
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10012016487
Saved in:
3
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
4
Opinion leadership in small groups
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
Saved in:
5
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
6
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
Saved in:
7
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
8
The effects of attrition on the growth and equity of competitive services
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 77-98
Persistent link: https://www.econbiz.de/10003605724
Saved in:
9
Growth acceleration across technology generations
Stremersch, Stefan
;
Muller, Eitan
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 127-147
Persistent link: https://www.econbiz.de/10003605736
Saved in:
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