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~subject:"Consumer behaviour"
~subject:"Theory"
~subject:"Wettbewerb"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Business-to-consumer marketing"
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Consumer behaviour
Theory
Wettbewerb
Consumer goods marketing
170
Konsumgütermarketing
170
Konsumentenverhalten
55
USA
33
United States
33
Brand management
21
Markenführung
21
Consumer goods industry
18
Konsumgüterindustrie
18
Theorie
17
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15
Marketingmanagement
15
Beziehungsmarketing
14
Competition
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Relationship marketing
14
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13
Germany
13
Brand
11
Markenartikel
11
Consumer goods
10
Konsumgüter
10
Advertising effects
9
Preisbindung
9
Resale price maintenance
9
Werbewirkung
9
Brand image
8
Einzelhandelspreis
8
International marketing
8
Internationales Marketing
8
Markenimage
8
Preismanagement
8
Pricing strategy
8
Retail price
8
Distribution channel
7
Lieferantenmanagement
7
Supplier relationship management
7
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4
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Aufsatz in Zeitschrift
Hochschulschrift
93
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85
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81
Aufsatz im Buch
36
Book section
36
Bibliografie enthalten
34
Bibliography included
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Graue Literatur
34
Non-commercial literature
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19
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19
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57
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24
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Gierl, Heribert
5
Gundlach, Gregory T.
4
Großmann, Tina
3
Klapper, Daniel
3
Ahmed, Zafar U.
2
Elzinga, Kenneth G.
2
Heitmann, Mark
2
Helm, Roland
2
Herrmann, Andreas
2
Wiedmann, Klaus-Peter
2
Wooldridge, Barbara R.
2
Zbib, Imad J.
2
Almunia, Miguel
1
Alpert, Frank
1
Benkenstein, Martin
1
Benlian, Sarkis
1
Benlian, Yeghig
1
Bernstein, Donald
1
Bodell, Richard
1
Borghini, Stefania
1
Bronnenberg, Bart J.
1
Camanzi, Luca
1
Campbell, Jeffrey
1
Cannon, Joseph P.
1
Comanor, William S.
1
Contreras Ramirez, Germán
1
Czinkota, Michael R.
1
Dannewald, Till
1
Dawes, John
1
Dechêne, Christian
1
Decker, Reinhold
1
Dhar, Ravi
1
Dichtl, Erwin
1
Dulsrud, Arne
1
Ebling, Christine
1
Ehrenberg, Andrew S. C.
1
Esch, Franz-Rudolf
1
Fischer, Marc
1
Fon Sim Ong
1
Foscht, Thomas
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Journal of business economics : JBE
5
Psychology & marketing
4
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
4
Die Betriebswirtschaft : DBW
3
Journal of advertising research
3
Journal of fashion marketing and management
3
The journal of brand management : an international journal
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
International journal of business and globalisation : IJBG
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of food products marketing
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
Quantitative marketing and economics : QME
2
Review of industrial organization : RIO
2
Review of managerial science
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Economica
1
Entwicklungslinien in Recht und Wirtschaft : akademische Reden der Rechts- und Wirtschaftswissenschaftlichen Fakultät der Universität des Saarlandes
1
EuroMed journal of business
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Handelsforschung
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business ethics : JOBE
1
Journal of business strategies
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing management : MM
1
Journal of political economy
1
New medit : mediterranean journal of economics, agriculture and environment
1
OR spectrum : quantitative approaches in management
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
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ECONIS (ZBW)
81
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1
The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
Saved in:
2
VAT notches, voluntary registration, and bunching : Theory and U.K. evidence
Liu, Li
;
Lockwood, Ben
;
Almunia, Miguel
;
Tam, Hiu
- In:
The review of economics and statistics
103
(
2021
)
1
,
pp. 151-164
Persistent link: https://www.econbiz.de/10012649627
Saved in:
3
The impact of demonetization on the impulse buying behavior of FMCG consumers
Pandya, Prashant Ravindrakumar
;
Pandya, Kerav
- In:
The IUP journal of management research : IJMR
17
(
2018
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10011980602
Saved in:
4
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
Saved in:
5
An analysis of the determinants of consumer purchase behavior towards green FMCG products
Tandon, Manvinder Singh
;
Sethi, Vaishali
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011749537
Saved in:
6
Special issue: resale price maintenance a decade after Leegin
Elzinga, Kenneth G.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011781914
Saved in:
7
Resale price maintenance post Leegin : a model of RPM incentives
Comanor, William S.
;
Salant, David J.
- In:
Review of industrial organization : RIO
50
(
2017
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10011781934
Saved in:
8
Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank
;
Saxton, M. Kim
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
Saved in:
9
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
10
When going green backfires : how firm intentions shape the evaluation of socially beneficial product enhancements
Newman, George E.
;
Gorlin, Margarita
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 823-839
Persistent link: https://www.econbiz.de/10010473361
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