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~subject:"Consumer behaviour"
~subject:"Umweltschutz"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Multisensory packaging : designing new product experiences
5
Arbeitsmarkt- und beschäftigungspolitische Bedeutung einer ökologischen Steuerreform : eine Tagung der Friedrich-Ebert-Stiftung am 4./5. Mai 1995 in Potsdam
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Managing Sustainability : Perspectives From Retailing and Services
1
Marketing, creativity and experiential design
1
Product experience
1
Sensory marketing : research on the sensuality of products
1
The Routledge companion to consumer behavior
1
Verpackung - Medium im Trend der Wünsche : Marketing-Instrument Verpackung
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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Werben & Verkaufen
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ECONIS (ZBW)
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To pack sustainably or not to pack sustainably? : a review of the relationship between consumer behaviour and sustainable packaging
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 147-168)
.
2022
Persistent link: https://www.econbiz.de/10013417647
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2
A study of colour preferences on packaging considering customers' connotations : insights from Iranian Saffron
Serajzahedi, Armita
;
Mosaddad, Seyed Hashem
; …
- In:
Marketing, creativity and experiential design
,
(pp. 57-72)
.
2021
Persistent link: https://www.econbiz.de/10012821019
Saved in:
3
Drivers, consequences, and remedies of biased size perceptions in marketing
Ordabayeva, Nailya
;
Chandon, Pierre
- In:
The Routledge companion to consumer behavior
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10012316112
Saved in:
4
Food imagery and transparency in product packaging
Simmonds, Gregory
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 49-77)
.
2019
Persistent link: https://www.econbiz.de/10011958969
Saved in:
5
The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
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6
Influencing healthy food choice through multisensory packaging design
Fenko, Anna
- In:
Multisensory packaging : designing new product experiences
,
(pp. 225-255)
.
2019
Persistent link: https://www.econbiz.de/10011959003
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7
Sonic packaging : how packaging sounds influence multisensory product evaluation
Wang, Qian Janice
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 103-125)
.
2019
Persistent link: https://www.econbiz.de/10011959017
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8
The consumer neuroscience of packaging
Spence, Charles
;
Velasco, Carlos
;
Petit, Olivia
- In:
Multisensory packaging : designing new product experiences
,
(pp. 319-347)
.
2019
Persistent link: https://www.econbiz.de/10011959018
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9
Effects on visual weight perceptions of product image locations on packaging
Kahn, Barbara E.
;
Deng, Xiaoyan
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 259-278)
.
2010
Persistent link: https://www.econbiz.de/10003933302
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10
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
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