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~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
~type_genre:"Book section"
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A Research Agenda for Service Marketing
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Data-Driven Decision Making
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Selected Papers from the 10th International Conference on E-Business and Applications 2024
1
The international dimension of entrepreneurial decision-making : cultures, contexts, and behaviours
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ECONIS (ZBW)
6
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1
Marketing analytics and consumer behavior : a systematic
literature
review
for future research agenda
Mahajan, Yogesh
;
Mahajan, Vaishali
;
Kapse, Manohar
- In:
Data-Driven Decision Making
,
(pp. 151-167)
.
2024
Persistent link: https://www.econbiz.de/10014633464
Saved in:
2
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
Saved in:
3
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
4
State of research on gamification for online consumers in SCOPUS indexed marketing journals
Dutta, Nirankush
;
Negi, Srishti
- In:
Selected Papers from the 10th International Conference …
,
(pp. 3-12)
.
2024
Persistent link: https://www.econbiz.de/10015063589
Saved in:
5
The internationalization of family SMEs : a
literature
review
and research agenda
Rubino, Franco Ernesto
;
Multari, Claudio
;
Valenza, Giuseppe
- In:
The international dimension of entrepreneurial …
,
(pp. 115-136)
.
2022
Persistent link: https://www.econbiz.de/10012807975
Saved in:
6
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
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