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~subject:"Consumer behaviour"
~type_genre:"Article in book"
~type_genre:"Conference paper"
~type_genre:"Hochschulschrift"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Service-dominant logic"
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Consumer behaviour
Service-dominant logic
35
Service-Dominant Logic
34
Betriebliche Wertschöpfung
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Customer integration
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Value creation
9
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Marketing theory
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Cassia, Fabio
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Strategisches Marketingmanagement
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The TQM journal : the international review of organizational improvement
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
2
Die Bedeutung von Value Co-Creation für die Marke : eine empirische Analyse aus Konsumentensicht am Beispiel von internetbasierten Anwendungen zur Produktindividualisierung im Kons...
Thomas, Linn
-
2014
Persistent link: https://www.econbiz.de/10010381603
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