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~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Handbook"
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Search: subject_exact:"Irreführende Werbung"
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Consumer behaviour
Advertising regulation
207
Werbebeschränkung
207
Werbung
93
Advertising
92
USA
57
United States
57
Konsumentenverhalten
50
Advertising effects
33
Werbewirkung
33
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20
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10
advertising
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Ethics
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Food
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Lebensmittel
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Aufsatz in Zeitschrift
Dissertation u.a. Prüfungsschriften
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Burton, Scot
2
Rao, Anita
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Xie, Guang-Xin
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1
Aghakhani, Hamed
1
Aish, Ehab Abou
1
Al Kurdi, Barween
1
Alshaar, H.
1
Alshurideh, M.
1
Alé-Chilet, Jorge
1
Amyx, Douglas Alan
1
Andrews, J. Craig
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Bae, Sohyun
1
Banerjee, Somak
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Elsharnouby, Tamer H.
1
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Fathy, Doaa
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Feenstra, Ramón A.
1
Fernandes, Juliana
1
Freeman, Gordon L.
1
Gabel, Sebastian
1
Geylani, Tansev
1
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Journal of marketing communications
5
Journal of business ethics : JOBE
4
International journal of advertising : the review of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
American journal of agricultural economics
1
Health marketing quarterly
1
International journal of business and emerging markets : IJBEM
1
International journal of consumer studies
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of wine business research
1
International studies of management and organization
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Inventi impact: retailing & consumer services
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of retailing and consumer services
1
Latin American business review
1
Marketing letters : a journal of research in marketing
1
Middle East journal of management : MEJM
1
Perspectives of innovations, economics and business : PIEB
1
Schmalenbach journal of business research : SBUR
1
The review of economic studies
1
Theoretical and applied economics : GAER review
1
Theory and decision : an international journal for multidisciplinary advances in decision science
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ECONIS (ZBW)
50
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1
Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment
Gabel, Sebastian
;
Molitor, Dominik
;
Spann, Martin
- In:
Marketing science
43
(
2024
)
4
,
pp. 723-733
Persistent link: https://www.econbiz.de/10014636294
Saved in:
2
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
3
The extent of "deceptive" advertising by wine retailers : caveat venditor
Gokcekus, Omer
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10014484120
Saved in:
4
Don't jump on the bandwagon : negative effects of sharewashing
Lehr, Adrian
;
Büttgen, Marion
;
Bartsch, Silke
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 75-123
Persistent link: https://www.econbiz.de/10012522877
Saved in:
5
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
6
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
7
Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
Saved in:
8
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
9
Beyond consumer switching : supply responses to food packaging and advertising regulations
Alé-Chilet, Jorge
;
Moshary, Sarah
- In:
Marketing science
41
(
2022
)
2
,
pp. 243-270
Persistent link: https://www.econbiz.de/10013363724
Saved in:
10
The colonial side of advertising self-regulation : imperialist consumerism in Latin America
Rodrigues, Laís
;
Hemais, Marcus Wilcox
- In:
Latin American business review
23
(
2022
)
2
,
pp. 167-198
Persistent link: https://www.econbiz.de/10013353186
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