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~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject_exact:"Advertising media"
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Consumer behaviour
Advertising media
157
Werbeträger
155
Advertising effects
61
Werbewirkung
61
Advertising
43
Werbung
43
Konsumentenverhalten
27
USA
27
United States
27
Advertising planning
25
Werbeplanung
25
Internet marketing
22
Online-Marketing
22
Media industries
17
Mediensektor
17
Communication media
16
Kommunikationsmedien
16
Marketing management
15
Marketingmanagement
15
Theorie
14
Theory
13
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11
Celebrity endorsement
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10
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10
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10
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Internet
9
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media planning
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Brasel, S. Adam
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1
Block, Martin P.
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Chan-Olmsted, Sylvia M.
1
Chatterjee, Patrali
1
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1
Chiou, Wen-Bin
1
Currás-Pérez, Rafael
1
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1
Dix, Steve
1
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1
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1
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1
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Golob, Urša
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1
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Lee, Taejun David
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Martí-Parreño, José
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Mitchell, Vincent-Wayne
1
Neumann, Marcus M.
1
Paik, Michael
1
Paramita, Widya
1
Pelsmacker, Patrick de
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Journal of advertising research
3
Journal of marketing communications
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Der Markt : international journal of marketing
1
Discussion paper / Centre for Economic Policy Research
1
International journal of entrepreneurial venturing
1
International journal of marketing : IJM ; formerly Der Markt
1
JMM : the international journal on media management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
The journal of consumer marketing
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ECONIS (ZBW)
27
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1
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27
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date (oldest first)
1
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
4
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
5
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
Saved in:
6
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
Saved in:
7
Factors contributing brand attitude in advergames : entertainment and irritation
Martí-Parreño, José
;
Aldas-Manzano, Joaquín
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 374-388
Persistent link: https://www.econbiz.de/10009741809
Saved in:
8
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
9
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
10
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
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