//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Reputation von Unternehmen"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Corporate reputation
57
Firmenimage
57
Brand management
11
Markenführung
11
Public relations
11
Reputation
11
Öffentlichkeitsarbeit
11
Konsumentenverhalten
9
Corporate culture
8
Theorie
8
Theory
8
Unternehmenskultur
8
Deutschland
7
Germany
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Brand image
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Multinationales Unternehmen
5
Stakeholder
5
Transnational corporation
5
Beziehungsmarketing
4
Relationship marketing
4
USA
4
United States
4
Welt
4
World
4
Automotive industry
3
Bank
3
CSR
3
Kfz-Industrie
3
Preismanagement
3
Pricing strategy
3
Strategic management
3
Strategisches Management
3
corporate reputation
3
Bank marketing
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Bibliografie enthalten
Conference paper
Reprint
Article in journal
492
Aufsatz in Zeitschrift
492
Graue Literatur
25
Hochschulschrift
25
Non-commercial literature
25
Aufsatz im Buch
22
Book section
22
Arbeitspapier
20
Working Paper
20
Thesis
18
Konferenzbeitrag
5
Case study
4
Fallstudie
4
Collection of articles of several authors
2
Collection of articles written by one author
2
Sammelwerk
2
Sammlung
2
Bibliography included
1
Elektronischer Datenträger
1
Mikroform
1
more ...
less ...
Language
All
English
8
German
1
Author
All
Batra, Rajeev
1
Cai, Hongbin
1
Eckhardt, Giana M.
1
Fan, Jun
1
Fatima, Marsel
1
Gröppel-Klein, Andrea
1
Gürhan-Canli, Zeynep
1
Holt, Douglas B.
1
Houston, Michael J.
1
Jin, Ginger Zhe
1
Kim, Kyungok K.
1
Kim, Yeonshin
1
Liu, Chong
1
Nadjat, Hamdani
1
Oh, Sangdo
1
Pritchard, Mark
1
Qiu, Hong-liang
1
Quelch, John A.
1
Song, Sujin
1
Taylor, Earl L.
1
Wilson, Theresa
1
Yoon, Sukki
1
Zhou, Li-An
1
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
2
Corporate brand and corporate reputation
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
International journal of industrial organization
1
Journal of business research : JBR
1
Public personnel management
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
2
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
3
Seller reputation : from word-of-mouth to centralized feedback
Cai, Hongbin
;
Jin, Ginger Zhe
;
Liu, Chong
;
Zhou, Li-An
- In:
International journal of industrial organization
34
(
2014
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011292596
Saved in:
4
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
5
Examining the effects of tourist resort image on place attachment : a case of Zhejiang, China
Fan, Jun
;
Qiu, Hong-liang
- In:
Public personnel management
43
(
2014
)
3
,
pp. 340-354
Persistent link: https://www.econbiz.de/10010402673
Saved in:
6
When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
Saved in:
7
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
8
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
9
Wettbewerbsstrategien im Einzelhandel : Chancen und Risiken von Preisführerschaft und Differenzierung
Gröppel-Klein, Andrea
-
1998
Persistent link: https://www.econbiz.de/10000987344
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->