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~subject:"Consumer behaviour"
~type_genre:"Collection of articles of several authors"
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Innovation diffusion models of new product acceptance
Mahajan, Vijay
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1986
Persistent link: https://www.econbiz.de/10013452366
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Konsumentenpsychologie und Markenartikel
Unger, Fritz
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Berekoven, Ludwig
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1986
Persistent link: https://www.econbiz.de/10014269087
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