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~subject:"Consumer behaviour"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
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Consumer behaviour
Theorie
12,046
Theory
12,023
Deutschland
11,731
Germany
10,943
Management
3,204
Strategisches Management
3,037
Unternehmen
2,617
Innovationsmanagement
2,308
Risikomanagement
2,019
Welt
1,986
World
1,985
Strategic management
1,967
Innovation management
1,944
Controlling
1,806
USA
1,730
Portfolio selection
1,654
Portfolio-Management
1,654
United States
1,652
Organizational change
1,628
Organisatorischer Wandel
1,626
Risk management
1,597
Beziehungsmarketing
1,544
Relationship marketing
1,535
Wettbewerbsstrategie
1,413
Innovation
1,382
Management control
1,359
Marketingmanagement
1,347
Prozessmanagement
1,324
Multinationales Unternehmen
1,289
Lieferantenmanagement
1,282
Supplier relationship management
1,281
Marketing management
1,270
Erfolgsfaktor
1,267
Kongress
1,244
Competitive strategy
1,236
Schweiz
1,170
KMU
1,141
SME
1,139
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1,138
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1,125
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15,968
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1,256
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781
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582
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534
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283
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197
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167
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167
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98
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98
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91
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91
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76
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58
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58
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52
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46
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42
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31
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27
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24
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16
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Gázquez-Abad, Juan Carlos
7
Martínez-López, Francisco J.
7
Herrmann, Andreas
5
Day, Ralph L.
4
Esch, Franz-Rudolf
4
Tomczak, Torsten
4
Wildner, Raimund
4
Burmann, Christoph
3
Fantapié Altobelli, Claudia
3
Flynn, Andrea Godfrey
3
Hunt, H. Keith
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Wangenheim, Florian von
3
Albers, Sönke
2
Algesheimer, René
2
Bauer, Hans H.
2
Bernigau, Sven
2
Buvaneswari, P. S.
2
Büttner, Miriam
2
Büttner, Oliver B.
2
Donnevert, Tobias
2
Doukidis, Georgios J.
2
Eggert, Andreas
2
Eichen, Falko
2
Eiff, Wilfried von
2
Enke, Margit
2
Garnefeld, Ina
2
Goertz, Susanne
2
Gottschalk, Ingrid
2
Gröppel-Klein, Andrea
2
Gulden, Julian
2
Haas, Hendrik
2
Hai Van Duong Dinh
2
Haller, Thomas
2
Hanisch, Stephan
2
Hattula, Marcus
2
Hennig-Thurau, Thorsten
2
Henseler, Jörg
2
Hoffmann, Achim
2
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American Marketing Association
25
Springer Fachmedien Wiesbaden
16
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
European Society for Opinion and Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
RWTH Aachen
3
Universität Mannheim
3
Verlag Dr. Kovač
3
Christian-Albrechts-Universität zu Kiel
2
Friedrich-Schiller-Universität Jena
2
Helmut-Schmidt-Universität
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Akademische Verlagsgemeinschaft München
1
Bergische Universität Wuppertal
1
Books on Demand GmbH <Norderstedt>
1
Christian-Albrechts-Universität zu Kiel / Institut für Agrarökonomie
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Deutschland / Umweltbundesamt
1
Erdwissenschaftliches Forschungs- und Informationszentrum der ETH Zürich
1
Eric Cuvillier <Firma>
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
European Association of Agricultural Economists
1
European Marketing Academy
1
Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
1
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Gabler Edition Wissenschaft
49
SpringerLink / Bücher
34
Europäische Hochschulschriften / 5
27
Research
19
Schriftenreihe Studien zum Konsumentenverhalten
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
Gabler Research
10
Basler Schriften zum Marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
8
Schriftenreihe Schwerpunkt Marketing
8
Springer Gabler Research
8
Springer eBook Collection
8
Gabler-Edition Wissenschaft
7
Marketing theory and applications
7
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
7
Berichte aus der Betriebswirtschaft
6
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
6
Hamburger Schriften zur Marketingforschung
6
Innovatives Markenmanagement
6
Konsum und Verhalten
6
Springer Proceedings in Business and Economics
6
Beiträge zur Verhaltensforschung
5
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
5
DUV / Wirtschaftswissenschaft
5
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
5
Markt und Konsum
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Wirtschaftswissenschaft
5
Fokus Dienstleistungsmarketing
4
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
4
Reihe: Marketing : MAR
4
Schriften zum Marketing
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Schriftenreihe Unternehmensführung und Marketing
4
Tinbergen Institute research series
4
Bericht der GfK-Tagung : vom ...
3
DUV : Wirtschaftswissenschaft
3
Dissertation.de
3
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ECONIS (ZBW)
861
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861
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011809713
Saved in:
3
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
4
Influential peers! : consumer behavior and complex business relationships in food supply chain networks
Wiedenroth, Christoph Frank
-
2023
-
1st edition
Persistent link: https://www.econbiz.de/10014469876
Saved in:
5
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
6
Managing RFID implementations : implications for managerial decision making
Weinhard, Alexander
-
2019
Persistent link: https://www.econbiz.de/10012019968
Saved in:
7
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
-
2019
Persistent link: https://www.econbiz.de/10012105262
Saved in:
8
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
9
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
10
Dynamic pricing under customer choice behavior for revenue
management
in passenger railway networks
Hohberger, Simon
-
2020
Persistent link: https://www.econbiz.de/10012199450
Saved in:
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