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~subject:"Consumer behaviour"
~type_genre:"Sammlung"
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Consumer behaviour
Brand management
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ECONIS (ZBW)
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505798
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3
Three essays on consideration sets
Terech, Andres
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2004
Persistent link: https://www.econbiz.de/10003946475
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