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~subject:"Consumer behaviour"
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Consumer behaviour
Human Resource Management
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Personalmanagement
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Organisatorischer Wandel
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Customer experience
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Becker, Larissa Carine Braz
2
Jaakkola, Elina
2
Santos, Cristiane Pizzutti dos
2
Becker, Larissa
1
Gasparin, Isadora
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Panina, Ekaterina
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Yrjölä, Mika
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
2
C2C value creation : social anxiety and retail environment
Becker, Larissa Carine Braz
;
Santos, Cristiane Pizzutti dos
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 398-415
Persistent link: https://www.econbiz.de/10011813293
Saved in:
3
Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
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