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~subject:"Consumer behaviour"
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Search: person:"Kim, Sang Jin"
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Consumer behaviour
Konsumentenverhalten
10
Beziehungsmarketing
7
Relationship marketing
7
Fashion
6
Mode
6
Brand management
5
Customer value
5
Kundenwert
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Brand image
4
Computerspiel
4
Internet marketing
4
Markenimage
4
Online-Marketing
4
Video game
4
B-to-B-Marketing
3
Bekleidungsindustrie
3
Business-to-business marketing
3
Clothing industry
3
Customer equity
3
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsqualität
2
Innovation management
2
Innovationsmanagement
2
Marketing
2
Nachhaltige Entwicklung
2
Service quality
2
Social Web
2
Social web
2
South Korea
2
Sustainable development
2
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Article
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Aufsatz in Zeitschrift
10
Language
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English
10
Author
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Kim, Sang Jin
10
Kim, Kyung Hoon
5
Ko, Eunju
5
Choi, Jeonghye
1
Choi, Yung Kyun
1
Chung, Minjee
1
Jiang, Qi
1
Joung, Heerim
1
Jung, Jaesuk
1
Ko, Jisu
1
Lee, Chang Han
1
Liu, Honglei
1
Pang, Wonbae
1
Peng, Siqing
1
Teona, Gogichaishvili
1
Wang, Huanzhang
1
Woo, Heeseok
1
Yoo, Jiwon
1
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Journal of business research : JBR
3
Asia Pacific journal of marketing and logistics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
10
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Understanding the role of service innovation behavior on business customer performance and loyalty
Woo, Heeseok
;
Kim, Sang Jin
;
Wang, Huanzhang
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012501935
Saved in:
5
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
6
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
7
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
8
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
9
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
10
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
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