Ordabayeva, Nailya; Cakanlar, Aylin; Fernandes, Daniel - 2023
, education, gender, age; Pew Research Center, 2019). These developments have put politics and political ideology at the center of … how politics shape consumer decisions has been underscored by the COVID-19 pandemic, during which ideology emerged as the …, marketing scholars’ growing interest in exploring how ideology impacts consumption decisions is both timely and important …