//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Cooperation"
~subject:"Narrative method"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kim, Eunjin"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Cooperation
Narrative method
Advertising
6
Werbung
6
Advertising effects
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Werbewirkung
4
Narrative Methode
3
Social Web
3
Social web
3
Brand image
2
Credibility
2
Emotion
2
Experiment
2
Gewalt
2
Glaubwürdigkeit
2
India
2
Indien
2
Kaufentscheidung
2
Markenimage
2
Motivation
2
Purchase decision
2
Violence
2
Advertising planning
1
Arbeitsuche
1
Austauschtheorie
1
Beziehungsmarketing
1
Body size
1
Brand
1
Brand choice
1
Bystander intervention
1
Career development
1
Cognition
1
Collaborative consumption
1
Confidence
1
Consumer preferences
1
Coronavirus
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Kim, Eunjin
4
Ratneshwar, Srinivasan
2
Kwon, Eunseon
1
Muralidharan, Sidharth
1
Shoenberger, Heather
1
Thorson, Esther
1
Yoon, Sungjun
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
2
The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin
;
Muralidharan, Sidharth
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 452-466
Persistent link: https://www.econbiz.de/10012495780
Saved in:
3
Social capital, user motivation, and collaborative consumption of online platform services
Kim, Eunjin
;
Yoon, Sungjun
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648954
Saved in:
4
Why narrative ads work : an integrated process explanation
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Thorson, Esther
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10011705769
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->