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~subject:"Corporate Social Responsibility"
~subject:"Marketingmanagement"
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Corporate Social Responsibility
Marketingmanagement
Social marketing
1,279
Social Marketing
1,222
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269
Consumer behaviour
267
Soziomarketing
218
social marketing
192
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7
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5
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3
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3
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3
Fields, Ziska
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
Roberto, Eduardo L.
2
Schneider, Willy
2
Schrader, Ulf
2
Vazquez Burguete, Jose Luis
2
Zhou, Yanfeng
2
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2
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1
Agarwal, Ritu
1
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1
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1
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1
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1
Institut für Social Marketing <Stuttgart>
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International review on public and non-profit marketing
8
The SAGE handbook of social marketing
6
Journal of business research : JBR
5
Journal of business ethics : JOBE
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of social marketing : JSOCM
3
Marketing intelligence & planning
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
CSR 2.0 and the new era of corporate citizenship
2
Cogent business & management
2
Corporate governance : international journal of business in society
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : JPM
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
2
AMS review : official publication of the Academy of Marketing Science
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Amfiteatru economic : an economic and business research periodical
1
Apas Papers
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arts marketing : an international journal ; AM
1
Asia-Pacific journal of business administration
1
Asia-Pacific journal of management research and innovation
1
Business & economics
1
Business and Economics Research Journal
1
Business horizons
1
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Cutting edge international research
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Economics & finance notes
1
Edward Elgar E-Book Archive
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EuroMed journal of business
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ECONIS (ZBW)
156
RePEc
3
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1
Corporate
social
marketing
and brand equity : a case of dairy products in Vietnam
Thi Quy Vo
;
Tuan Nguyen-Anh
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-18
The research conducted to study the impact of customers’ perceptions of corporate
social
marketing
(CSM) on the …
Persistent link: https://www.econbiz.de/10014529020
Saved in:
2
Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
Saved in:
3
Effectiveness of corporate
social
marketing
on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
4
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Serwornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
5
Language and thought : linguistic relativity in
social
marketing
communication
Goel, Manvi
;
Sharma, Vinay
;
Gupta, Omprakash K.
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
Saved in:
6
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
7
Creativity as the key to success : a plea for more guts in
social
marketing
communication
Vilmar, Answin
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 543-549
Persistent link: https://www.econbiz.de/10014383335
Saved in:
8
Entrepreneurial marketing : exploring its place in social enterprises
Nwankwo, Cosmas Anayochukwu
;
Kanyangale, MacDonald Isaac
-
2023
Persistent link: https://www.econbiz.de/10014326193
Saved in:
9
Socially responsible (macro-
social
)
marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
10
Social
marketing
's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
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