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~subject:"Cultural identity"
~subject:"Theorie"
~type_genre:"Company information"
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Cultural identity
Theorie
International marketing
4
Internationales Marketing
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Deutschland
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Germany
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Unternehmenspolitik
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1989-1995
1
Automotive industry
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Bayerische Motoren Werke
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Consumer behaviour
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IKEA of Sweden <Älmhult>
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Ingvar Kamprad
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Markenführung
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Marketing
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Multinationales Unternehmen
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Möbelhandel
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PWA Papierwerke Waldhof-Aschaffenburg Aktiengesellschaft
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Schiele, Thomas P.
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ECONIS (ZBW)
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Markenstrategien wachstumsorientierter Unternehmen
Schiele, Thomas P.
-
1997
Persistent link: https://www.econbiz.de/10000987148
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