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~subject:"Cultural identity"
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Search: subject:"luxury brands"
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Cultural identity
Luxury goods
155
Luxusgüter
155
Consumer behaviour
138
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138
Brand management
120
Markenführung
118
Luxury brands
104
Brand
65
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luxury brands
42
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33
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Beziehungsmarketing
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India
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Relationship marketing
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Indien
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Marketingmanagement
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Luxury Brands
9
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Werbewirkung
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Kulturelle Identität
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Adegbite, Emmanuel
1
Aliyev, Farhad
1
Bakir, Aysen
1
Cauberghe, Verolien
1
Chang, Hua
1
Choi, Yung Kyun
1
Edwards, Steven M.
1
Gentina, Élodie
1
Gil, Luciana de Araujo
1
Hudders, Liselot
1
Kendall, Wesley
1
Kuah, Adrian T.H.
1
Lee, Eunsun
1
Li, Wenjing
1
Lu, Qinye
1
Meng, Yan
1
Seo, Yuri
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Song, Lei
1
Tan, Kang
1
Thirumaran, K.
1
Wagner, Ralf
1
Wagner, Udo
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Wang, Pengji
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Wong, Caroline
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Yoon, Sukki
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Youn, Seounmi
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Journal of business research : JBR
2
Journal of fashion marketing and management
1
Journal of international consumer marketing
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Journal of marketing communications
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
2
The impact of value perceptions on purchase intention of sustainable
luxury
brands
in China and the UK
Wang, Pengji
;
Kuah, Adrian T.H.
;
Lu, Qinye
;
Wong, Caroline
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012550289
Saved in:
3
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
4
What shapes adolescents' attitudes toward
luxury
brands
? : the role of self-worth, self-construal, gender and national culture
Bakir, Aysen
;
Gentina, Élodie
;
Gil, Luciana de Araujo
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305379
Saved in:
5
Understanding the moderating effect of motivational values on young consumers' responses to
luxury
brands
: a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
6
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
Saved in:
7
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
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