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~subject:"Cultural sector"
~subject:"Marketingmanagement"
~type_genre:"Book section"
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Search: subject_exact:"Themenpark"
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Cultural sector
Marketingmanagement
Freizeitwirtschaft
148
Leisure industries
148
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27
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Economics of leisure
25
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Bharwani, Sonia
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Brunner, Maximilian
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Freitag, Elke
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Creative industries and innovation in Europe : concepts, measures and comparative case studies
1
Handbook of the economics of art and culture ; Vol. 1
1
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
1
Innovations in services marketing and management : strategies for emerging economies
1
Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
Modern Corporations and Strategies at Work
1
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, Projekte, Perspektiven
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The marketing practices of Walt Disney and Warner Media : a comparative analysis
Janjua, Paviandeep Rai
;
Tabassum, Naznin
;
Nayak, …
- In:
Modern Corporations and Strategies at Work
,
(pp. 93-111)
.
2022
Persistent link: https://www.econbiz.de/10013419427
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2
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
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3
Leisure, culture and experience economy as a creative strategy in the periphery : does North Denmark benefit from the experience economy?
Lorentzen, Anne
- In:
Creative industries and innovation in Europe : …
,
(pp. 118-135)
.
2013
Persistent link: https://www.econbiz.de/10009619410
Saved in:
4
Auf dem Wege zur Universalmarke : die Produktkommunikation von Kultur- und Freizeitanbietern
Gries, Rainer
;
Krovat, Katharina
-
2011
Persistent link: https://www.econbiz.de/10009409067
Saved in:
5
Marketing strategies of leisure providers to attract Romanian business school graduates
Vasilache, Simona
;
Prejmerean, Mihaela
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 411-423)
.
2008
Persistent link: https://www.econbiz.de/10003800229
Saved in:
6
Erlebniswelten im Marketing-Mix
Brunner, Maximilian
- In:
Industrie und Tourismus : innovatives …
,
(pp. 129-137)
.
2008
Persistent link: https://www.econbiz.de/10003647156
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7
Organization of arts and entertainment industries
Caves, Richard E.
-
2006
Persistent link: https://www.econbiz.de/10003380426
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8
Besonderheiten bei Produktion und Absatz von Unterhaltungsdienstleistungen - einige Überlegungen auf Basis der ökonomischen Superstar-Theory
Veßhoff, Julia
;
Welling, Michael
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 217-241)
.
2006
Persistent link: https://www.econbiz.de/10003413956
Saved in:
9
Multiplex-Kinos als neues Angebotselement im Freizeitmarkt
Freitag, Elke
;
Kagermeier, Andreas
- In:
Tourismusforschung in Nordrhein-Westfalen : Ergebnisse, …
,
(pp. 43-55)
.
2002
Persistent link: https://www.econbiz.de/10003359622
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