//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer acquisition"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Van Den Poel, Dirk"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer acquisition
Internet marketing
Beziehungsmarketing
32
Relationship marketing
32
Theorie
16
Theory
16
Consumer behaviour
15
Konsumentenverhalten
15
Data mining
13
Forecasting model
13
Prognoseverfahren
13
Data Mining
11
Classification
10
Schätzung
10
Estimation
9
Klassifikation
9
Bayes-Statistik
8
Bayesian inference
8
Lebensmitteleinzelhandel
8
Preisrigidität
8
Food retailing
7
Price stickiness
7
Computer-assisted marketing
6
EU-Staaten
6
Fundraising
6
Gleichgewichtstheorie
6
IT-gestütztes Marketing
6
Kundengewinnung
6
Preis-Absatz-Funktion
6
Preiselastizität
6
Call centre
5
Callcenter
5
Charity
5
Direct marketing
5
Direktmarketing
5
EU countries
5
Equilibrium theory
5
Financial services
5
Finanzdienstleistung
5
Management information system
5
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Book / Working Paper
6
Article
5
Type of publication (narrower categories)
All
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
11
Author
All
Van den Poel, Dirk
11
Ballings, Michel
4
D'Haen, Jeroen
3
Baecke, Philippe
2
Bogaert, Matthias
2
Thorleuchter, Dirk
2
De Bock, Koen W.
1
Hewett, Kelly
1
Hosten, Martijn
1
Kumar, V.
1
Meire, Matthijs
1
Prinzie, Anita
1
more ...
less ...
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
6
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Omega : the international journal of management science
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
3
Identifying soccer players on Facebook through predictive analytics
Bogaert, Matthias
;
Ballings, Michel
;
Hosten, Martijn
; …
- In:
Decision analysis : a journal of the Institute for …
14
(
2017
)
4
,
pp. 274-297
Persistent link: https://www.econbiz.de/10011879457
Saved in:
4
Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen
;
Van den Poel, Dirk
;
Thorleuchter, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667730
Saved in:
5
Social media optimization : identifying an optimal strategy for increasing network size on Facebook
Ballings, Michel
;
Van den Poel, Dirk
;
Bogaert, Matthias
- In:
Omega : the international journal of management science
59
(
2016
),
pp. 15-25
Persistent link: https://www.econbiz.de/10011439719
Saved in:
6
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
7
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
8
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
9
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
10
Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk
;
Van den Poel, Dirk
;
Prinzie, Anita
-
2011
Persistent link: https://www.econbiz.de/10009354965
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->