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~subject:"Customer integration"
~subject:"Service-Dominant logic"
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Service-dominant logic : reframing category captainship and retailer category management
Benson, Michael Christopher
;
Glanfield, Keith
;
Hirst, Craig
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014484233
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