Service-dominant logic : reframing category captainship and retailer category management
Year of publication: |
2024
|
---|---|
Authors: | Benson, Michael Christopher ; Glanfield, Keith ; Hirst, Craig ; Wakenshaw, Susan |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 2, p. 149-167
|
Subject: | Category captain | Category management | COVID-19 | Service exchange | Service-Dominant logic | Value co-creation | Service-Dominant Logic | Service-dominant logic | Category Management | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory | Coronavirus | Kundenintegration | Customer integration |
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