Service-dominant logic : reframing category captainship and retailer category management

Michael Christopher Benson, Keith Glanfield, Craig Hirst and Susan Wakenshaw

Year of publication:	2024
Authors:	Benson, Michael Christopher ; Glanfield, Keith ; Hirst, Craig ; Wakenshaw, Susan
Subject:	Category captain \| Category management \| COVID-19 \| Service exchange \| Service-Dominant logic \| Value co-creation \| Service-Dominant Logic \| Service-dominant logic \| Category Management \| Lieferantenmanagement \| Supplier relationship management \| Marketingtheorie \| Marketing theory \| Kundenintegration \| Customer integration \| Betriebliche Wertschöpfung \| Value creation \| Beziehungsmarketing \| Relationship marketing \| Coronavirus

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IJRDM-12-2021-0618 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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