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~subject:"Customer integration"
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Customer integration
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Contemporary issues in social media marketing
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Handbook of social media management : value chain and business models in changing media markets
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
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3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Kundenintegration 2.0
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Business organizations and collaborative web : practices, strategies and patterns
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E-retailing challenges and opportunities in the global marketplace
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Exploring the rise of fandom in contemporary consumer culture
2
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
2
Information technology and product development
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
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Leveraging computer-mediated marketing environments
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Organizations and social networking : utilizing social media to engage consumers
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Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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WEB 2.0 : Hype oder Substanz?
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21st century management ; 2
1
A Research Agenda for Service Marketing
1
Advanced technologies management for retailing : frameworks and cases
1
Analyzing the strategic role of social networking in firm growth and productivity
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Bridging the gap between advertising academia and practice
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Consumer information systems and relationship management : design, implementation, and use
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Customer engagement : contemporary issues and challenges
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Digital Business in Africa : Social Media and Related Technologies
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Digital advertising : theory and research
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Digital innovations for customer engagement, management, and organizational improvement
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Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
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ECONIS (ZBW)
144
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
3
Africa's digital marketplace : the role of social media in customer engagement
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Evans, Olaniyi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013282698
Saved in:
4
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
5
It takes a village : co-creation and co-design for social media health promotion
Linda, Brennan
;
Molenaar, Annika
;
Sherman, Anouk
;
Chin, …
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 67-93)
.
2021
Persistent link: https://www.econbiz.de/10012317785
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6
Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn
;
Turkington, Jay
;
Napoli, Julie
- In:
Handbook of research on customer engagement
,
(pp. 329-357)
.
2019
Persistent link: https://www.econbiz.de/10013163394
Saved in:
7
Customer engagement : from social shoppers to social learners and collaborators
Cheng, Robin
- In:
Strategies and tools for managing connected consumers
,
(pp. 163-176)
.
2020
Persistent link: https://www.econbiz.de/10012106775
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8
Communities of practice as collective lead users
Koller, Hans
;
Schulte, Benjamin
;
Andresen, Florian
; …
- In:
Managing innovation in a global and digital world : …
,
(pp. 131-144)
.
2020
Persistent link: https://www.econbiz.de/10012222473
Saved in:
9
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
10
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
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