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~subject:"Customer retention"
~subject:"Kundenwert"
~subject:"Markenführung"
~type_genre:"Conference paper"
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Search: subject_exact:"Beziehungsmanagement"
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Customer retention
Kundenwert
Markenführung
Beziehungsmarketing
132
Relationship marketing
132
Consumer behaviour
72
Konsumentenverhalten
72
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
23
Service quality
23
Einzelhandel
20
Retail trade
20
E-commerce
18
Electronic Commerce
18
Online retailing
17
Online-Handel
17
Brand management
16
Internet marketing
15
Online-Marketing
15
Lieferantenmanagement
14
Supplier relationship management
14
Brand image
12
Markenimage
12
Social Web
12
Social web
12
Confidence
11
Vertrauen
11
B-to-B-Marketing
9
Business-to-business marketing
9
Brand
8
Kundenbindung
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Bank
6
Customer loyalty
6
Innovation adoption
6
Innovationsakzeptanz
6
Loyalty
6
Quality management
6
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Article
25
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Conference paper
Article in journal
3,075
Aufsatz in Zeitschrift
3,075
Aufsatz im Buch
314
Book section
314
Hochschulschrift
164
Thesis
122
Graue Literatur
87
Non-commercial literature
87
Arbeitspapier
53
Collection of articles of several authors
53
Sammelwerk
53
Working Paper
53
Aufsatzsammlung
47
Case study
36
Fallstudie
36
Konferenzbeitrag
26
Guidebook
21
Ratgeber
21
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20
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20
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17
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13
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8
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7
Sammlung
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Konferenzschrift
6
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Aiello, Gaetano
1
Aydın, Hatice
1
Bidmon, Sonja
1
Both, Alina
1
Bouranta, Nancy
1
Breitsohl, Jan Christian
1
Cassia, Fabio
1
Chrysochou, Polymeros
1
Cobelli, Nicola
1
David, Natalie
1
Dineva, Denitsa Petrova
1
Floh, Arne
1
Frasquet Deltoro, Marta
1
Galičic, Vlado
1
Gamboa, Ana Margarida
1
Gao, Xin
1
Garrod, Brian
1
Gill, Liz
1
Gonçalves, Helena Martins
1
Gómez-Suárez, Mónica
1
Holland, Heinrich
1
Hoppe, Daniel
1
Kim, Moon-koo
1
Ko, Eunju
1
Koller, Monika
1
Koutsothanassi, Eleni
1
Laškarin Ažić, Marina
1
Lee, Chang Han
1
Lee, Duk Hee
1
Mateus, Inês
1
Mollá Descals, Alejandro
1
Ney, Benjamin
1
O'Sullivan, Stephen R.
1
Park, Jong-hyun
1
Park, Myeong-cheol
1
Pereira, Hélia Gonçalves
1
Phan, Michel Cao Tuan
1
Psomas, Evangelos
1
Rank, Olaf N.
1
Riebe, Erica
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Journal of business research : JBR
4
The international review of retail, distribution and consumer research
4
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing management : MM
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business process management journal
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Interdisciplinary management research XVI ; 1
1
International journal of quality and service sciences
1
Journal of retailing and consumer services
1
Scientific Annals of Economics and Business
1
The TQM journal : the international review of organizational improvement
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1
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
3
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
4
Determinants of the subscription to bundled services and their effect on customer retention in the Korean communications sector
Kim, Moon-koo
;
Park, Myeong-cheol
;
Lee, Duk Hee
;
Park, …
-
2017
Persistent link: https://www.econbiz.de/10011756914
Saved in:
5
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
Saved in:
6
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
Saved in:
7
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
8
Multivariate hybrid pathways for creating exceptional customer experiences
Thomas, Ashish
- In:
Business process management journal
23
(
2017
)
4
,
pp. 822-829
Persistent link: https://www.econbiz.de/10011723281
Saved in:
9
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
10
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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