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A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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2
Development of a causal alumni loyalty model : cross-cultural and cross-gender investigations
Iskhakova, Lilia
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2020
Persistent link: https://www.econbiz.de/10012488489
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Alumni loyalty : systematic
literature
review
Iskhakova, Lilia
;
Hoffmann, Stefan
;
Hilbert, Andreas
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 274-316
Persistent link: https://www.econbiz.de/10011779099
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