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~subject:"Customer satisfaction"
~subject:"Pricing strategy"
~subject:"Service quality"
~type_genre:"Reprint"
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Marketing-mix strategies - distribution strategy and pricing strategy
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Service quality, profitability, and the economic worth of customers : what we know and what we need to learn
Zeithaml, Valerie A.
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2009
Persistent link: https://www.econbiz.de/10003836352
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Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas
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2009
Persistent link: https://www.econbiz.de/10003836526
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