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~subject:"Customer value"
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Customer value
B-to-B-Marketing
3,427
Business-to-business marketing
3,424
Lieferantenmanagement
1,535
Supplier relationship management
1,535
Relationship marketing
760
Beziehungsmarketing
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Keränen, Joona
7
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4
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4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
Tarasi, Crina O.
4
Terho, Harri
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Ulaga, Wolfgang
4
Walker, Beth A.
4
Liozu, Stephan
3
Russo, Ivan
3
Aarikka-Stenroos, Leena
2
Anderson, James C.
2
Belz, Christian
2
Billett, Matthew T.
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Burton, Jamie
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Cabiddu, Francesca
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Chatterjee, Sharmila C.
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Cobelli, Nicola
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Confente, Ilenia
2
Cova, Bernard
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Elgeti, Laura
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Frow, Pennie
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Gligor, David M.
2
Griffin, Abbie
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Haas, Alexander
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He, Jiaxun
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Hilton, Toni
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Jalkala, Anne
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Kirchberger, Markus
2
Parvinen, Petri
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Payne, Adrian
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Rajala, Risto
2
Salonen, Anna
2
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2
Selnes, Fred
2
Tecklenburg, Tim
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Industrial marketing management : the international journal for industrial and high-tech firms
39
The journal of business & industrial marketing
13
Journal of business-to-business marketing
7
Journal of business research : JBR
6
Journal of marketing
6
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Beiträge zum Controlling
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Management decision : MD
2
Marketing intelligence & planning
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
JOBR-D-21-02615
1
Journal of forest economics : JFE
1
Journal of marketing management : MM
1
Journal of modelling in management
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
144
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71
Kundenerfolgsrechnungen als Instrument der Kundenwertanalyse im Industriegüterbereich
Guggemos, Tobias
-
2015
Persistent link: https://www.econbiz.de/10010438885
Saved in:
72
On customer value propositions facilitating technology commercialization in new technology-based firms
Kirchberger, Markus
-
2015
Persistent link: https://www.econbiz.de/10011397114
Saved in:
73
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
74
Value-based selling : an organizational capability perspective
Töytäri, Pekka
;
Rajala, Risto
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
Saved in:
75
The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja
;
Zabkar, Vesna
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
Saved in:
76
Customer value propositions as interorganizational management accounting to support customer collaboration
Wouters, Marc
;
Kirchberger, Markus A.
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 54-67
Persistent link: https://www.econbiz.de/10011286977
Saved in:
77
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
Saved in:
78
Dyadic perspective on marketing accountability and customer perceived value in business relationships
Arslanagic-Kalajdžić, Maja
-
2015
Persistent link: https://www.econbiz.de/10010479971
Saved in:
79
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
80
Unprofitable customers in business markets
Henrich, Michael
-
2014
Persistent link: https://www.econbiz.de/10011529551
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