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Petty, Ross D.
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ECONIS (ZBW)
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1
Pain-Killer : a 19th century global patent medicine and the beginnings of modern brand marketing
Petty, Ross D.
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 287-303
Persistent link: https://www.econbiz.de/10012109480
Saved in:
2
From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
Saved in:
3
Coca-Cola brand protection before World War II : it's the real thing!
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 224-244
Persistent link: https://www.econbiz.de/10009561250
Saved in:
4
The strategic use of legal margins : how to introduce an extension of someone else’s brand
Petty, Ross D.
- In:
Legal strategies : how corporations use law to improve …
,
(pp. 317-333)
.
2010
Persistent link: https://www.econbiz.de/10003936798
Saved in:
5
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
6
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
7
The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
8
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
9
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
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