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~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Destination management
Firmenimage
Brand management
125
Markenführung
125
Consumer behaviour
82
Konsumentenverhalten
82
Brand image
72
Markenimage
72
Brand
63
Markenartikel
60
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25
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25
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21
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21
Beziehungsmarketing
19
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19
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17
Online-Marketing
17
Advertising effects
16
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16
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Private label
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Tourism
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Tourismus
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6
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Conference paper
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176
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176
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Markovič, Peter
2
Pollák, František
2
Agbokanzo, Koffi Selom
1
Balmer, John M. T.
1
Biggins, Rebecca
1
Fan, Jun
1
Fatima, Marsel
1
Gürce, Merve Yanar
1
Kméty Barteková, Mária
1
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1
Moisescu, Ovidiu Ioan
1
Nadjat, Hamdani
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Paddison, Brendan
1
Qiu, Hong-liang
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Journal of marketing management : MM
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Ethics, social responsibility and sustainability in marketing
1
International studies of management and organization
1
Public personnel management
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Reputation analysis of selected European and US brands in the context of the COVID-19 pandemic
Pollák, František
;
Markovič, Peter
;
Kméty …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 895-915)
.
2024
Persistent link: https://www.econbiz.de/10014575013
Saved in:
2
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
3
Reputation of family-owned businesses : parent companies vs. their brands in the context of global pandemic
Markovič, Peter
;
Pollák, František
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 917-937)
.
2024
Persistent link: https://www.econbiz.de/10014575120
Saved in:
4
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
Saved in:
5
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
6
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
7
Non-profit foundation and brand alliances as a reputation management tool
Kırcova, İbrahim
;
Gürce, Merve Yanar
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 157-171)
.
2019
Persistent link: https://www.econbiz.de/10012104177
Saved in:
8
Advocating community integrated destination marketing planning in heritage destinations : the case of York
Paddison, Brendan
;
Biggins, Rebecca
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 835-857
Persistent link: https://www.econbiz.de/10011746435
Saved in:
9
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
10
Examining the effects of tourist resort image on place attachment : a case of Zhejiang, China
Fan, Jun
;
Qiu, Hong-liang
- In:
Public personnel management
43
(
2014
)
3
,
pp. 340-354
Persistent link: https://www.econbiz.de/10010402673
Saved in:
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