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~subject:"Destination management"
~subject:"Tourism marketing"
~type_genre:"Aufsatz im Buch"
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Destination management
Tourism marketing
Place marketing
121
Standortmarketing
121
Brand management
29
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29
Tourismusmarketing
22
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18
Germany
18
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10
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Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Handbook on place branding and marketing
4
Brand research : [an outcome of the second International Conference on Brand Management]
3
Progress in tourism marketing
2
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Interdisciplinary perspectives on business convergence, computing, and legality
1
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing places and spaces
1
Mediterranean protected areas in the era of overtourism : challenges and solutions
1
Strategische Produktentwicklung im Standortmanagement : Wettbewerbsvorteile für den Tourismus
1
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
1
Trends and Issues in Global Tourism 2008
1
Wirtschaftsfaktor Sporttourismus : Ressourcenmanagement, Produkt- und Destinationsentwicklung
1
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ECONIS (ZBW)
25
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Research, education and tourism as place marketing tools : the case of the Jonian Dolphin Conservation in Taranto, Italy
Iaffaldano, Nicolaia
;
Ferrari, Sonia
- In:
Mediterranean protected areas in the era of overtourism …
,
(pp. 281-294)
.
2021
Persistent link: https://www.econbiz.de/10012513215
Saved in:
3
Africa is not a country : rebranding and repositioning Africa as a continent
Mogaji, Emmanuel
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 237-259)
.
2021
Persistent link: https://www.econbiz.de/10012651452
Saved in:
4
Wirtschaftliche Bedeutung, Bewertung und Steuerung von (Sport-) Veranstaltungen in Destinationen
Stettler, Jürg
;
Wallebohr, Anna
- In:
Wirtschaftsfaktor Sporttourismus : …
,
(pp. 31-42)
.
2017
Persistent link: https://www.econbiz.de/10011644178
Saved in:
5
The state of the art : from country-of-origin to strategies for economic development
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011685126
Saved in:
6
"I love this place" : tourists´ destination brand love
Swanson, Kathryn
;
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 88-107)
.
2017
Persistent link: https://www.econbiz.de/10011685147
Saved in:
7
Programmic authenticity : culinary place branding in Greenland
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Handbook on place branding and marketing
,
(pp. 108-123)
.
2017
Persistent link: https://www.econbiz.de/10011685159
Saved in:
8
Place branding and place narratives
Lichrou, Maria
;
Patterson, Maurice
;
O'Malley, Lisa
; …
- In:
Handbook on place branding and marketing
,
(pp. 160-177)
.
2017
Persistent link: https://www.econbiz.de/10011685165
Saved in:
9
How do tourists turn space into place? : a conceptualisation for sustainable place marketing
Gnoth, Juergen
- In:
Marketing places and spaces
,
(pp. 315-326)
.
2015
Persistent link: https://www.econbiz.de/10011441211
Saved in:
10
Factors influencing tourists' motivational determinants for promotion of tourism destination : an empirical assessment on rural tourism with special reference from Kamarpukur, West...
Ray, Nilanjan
- In:
Interdisciplinary perspectives on business convergence, …
,
(pp. 26-35)
.
2013
Persistent link: https://www.econbiz.de/10009778454
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