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~subject:"Deutschland"
~subject:"Emotion"
~subject:"Music industry"
~subject:"USA"
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Search: subject_exact:"Advertising music"
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Deutschland
Emotion
Music industry
USA
Advertising music
116
Werbemusik
116
Brand management
43
Markenführung
43
Consumer behaviour
34
Konsumentenverhalten
34
Werbewirkung
33
Advertising effects
32
Musik
19
Music
18
Brand image
15
Markenimage
15
Musikwirtschaft
15
Werbung
14
Advertising
13
Akustische Markenführung
12
Germany
12
Einzelhandel
7
Brand
6
Europa
6
Europe
6
Hörfunkwerbung
6
Markenartikel
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Perception
6
Radio advertising
6
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6
Corporate reputation
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5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
United States
5
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4
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Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Kemp, Elyria
2
Kopp, Steven W.
2
Natesan, Chinna
2
Raja, Md Washim
2
Roth, Simone
2
Abolhasani, Morteza
1
Anglada-Tort, Manuel
1
Aurand, Timothy W.
1
Ballouli, Khalid
1
Barth, Bertram
1
Bennett, Gregg
1
Bernays, Lukas
1
Borgstedt, Silke
1
Bronner, Kai
1
Bruhn, Herbert
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Demoulin, Nathalie T. M.
1
Edwards, James
1
Egermann, Hauke
1
Groves, John
1
Götz, Stephanie
1
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1
Hang, Haiming
1
Haws, Kelly L.
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Herzog, Martin
1
Hirt, Rainer
1
Hong, You Jeong
1
Hou, Jianrong
1
Kaltenhäuser, Yasmin
1
Kastner, Sonja
1
Kellaris, James J.
1
Kilian, Karsten
1
Krauß, Florian
1
Krishnan, Vijaykumar
1
Kumar, Ibha
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Fachhochschule Reutlingen / European School of Business
1
Verlag Dr. Kovač
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
8
Journal of retailing and consumer services
3
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marken- und Produktmanagement
1
Markenmanagement
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Schriftenreihe Schriften zur Kulturwissenschaft
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
Transnational studies in jazz
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ECONIS (ZBW)
38
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
6
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
7
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
8
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
9
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
10
Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10012263504
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