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~subject:"Deutschland"
~subject:"Frauen"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject_exact:"Printwerbung"
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Deutschland
Frauen
Printwerbung
330
Print advertising
329
Advertising effects
134
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134
Advertising
106
Werbung
102
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70
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70
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Aufsatz in Zeitschrift
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38
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28
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Koch, Rudolf
3
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2
Avalos, David
1
Becker, Bettina
1
Belk, Russell W.
1
Bilgic, Refika
1
Borgman, Richard
1
Brotherton, Timothy
1
Chandra, Ambarish
1
Chattopadhyay, Tuhin
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Li, Stella Yiyan
1
Lin, Chyong-ling
1
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1
Lysonski, Steven
1
Lühn-Irriger, Susanne
1
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1
Mikkonen, Ilona
1
Mitchell, Natalie A.
1
Mogaji, Emmanuel
1
Naderi, Iman
1
Nienstedt, Heinz-Werner
1
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1
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1
Phillips, Barbara J.
1
Plakoyiannaki, Emmanuella
1
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1
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1
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European journal of marketing : EJM
2
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2
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1
Healthcare Marketing / Jahrbuch
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business & economics research
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of financial services marketing : JFSM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of media business studies
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Review of economics
1
Schmollers Jahrbuch : journal of contextual economics
1
The IUP journal of brand management : IJBRM
1
The journal of current research in global business : JCRGB
1
The journal of media economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
32
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1
Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
2
Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias
;
Veludo-de-Oliveira, Tania Modesto
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
Saved in:
3
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing
;
Wyer, Robert S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
Saved in:
4
Content analysis of female athlete endorsers in UK sports magazine Advertisements
Mogaji, Emmanuel
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
3
,
pp. 25-41
Persistent link: https://www.econbiz.de/10012111274
Saved in:
5
Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
Saved in:
6
Immobilienwerbung - sicher vor Abmahnungen : Ratgeber im Umgang mit berechtigten und unberechtigten Abmahnungen, Erläuterungen zum Wettbewerbsrecht und Abmahnwesen, Gesetze, Bestim...
Koch, Rudolf
-
2015
-
11. Aufl., [11. komplett überarb., aktualis. u. erg. Aufl.]
Persistent link: https://www.econbiz.de/10011375253
Saved in:
7
Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf
;
Heimeshoff, Ulrich
- In:
Review of economics
65
(
2014
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
Saved in:
8
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
9
Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.
;
Pelz, Richard
;
Ullrich, Sebastian
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
Saved in:
10
Womens portrayal in magazine advertising in Germany, Turkey, and the United States : a cross-cultural exploration study
Bilgic, Refika
;
Hunt, James B.
- In:
The journal of current research in global business : JCRGB
14
(
2011
)
22
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009547027
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