The effects of endorsers' facial expressions on status perceptions and purchase intentions
Yunqing Chen, Robert S. Wyer
| Year of publication: |
2020
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|---|---|
| Authors: | Chen, Yunqing ; Wyer, Robert S. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 2, p. 371-385
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| Subject: | Gender | Print advertising | Smiling | Status | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Printwerbung | Geschlecht | Wahrnehmung | Perception | Sozialer Status | Social status | Frauen | Women |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288675